On Friday, Itel unveiled its latest entries into the midrange smartphone market in the Philippines: the Itel S25 and its more ambitious sibling, the Itel S25 Ultra. These smartphones aim to capture consumer interest with their competitive pricing and attractive features. Particularly noteworthy is their launch proximity to Samsung’s anticipated Galaxy S25 series, highlighting a significant moment in the midrange smartphone arena as manufacturers ramp up competition.
Both smartphones boast impressive specifications, including 6.78-inch AMOLED displays equipped with under-display fingerprint scanners, which promise a sleek design and enhanced user convenience. The camera systems are equally striking, featuring a 50-megapixel primary camera on the rear along with a 32-megapixel selfie camera, making them appealing options for photography enthusiasts. Interestingly, both models are set to receive an upgrade to Android 15, aligning with the consumer demand for up-to-date software experiences.
With the standard model priced at PHP 5,799 (approximately Rs. 8,400), and the S25 Ultra starting at PHP 10,999 (around Rs. 15,900), Itel’s pricing strategy positions these devices as attractive options within the midrange category. Consumers can pre-order the Itel S25 through Shopee, while the Ultra variant will be made available for pre-orders shortly afterward, leading to initial anticipation from the market.
This pricing structure also demonstrates Itel’s effort to cater to budget-conscious customers while simultaneously providing premium features often found in higher-end models. An array of color options enhances their appeal, including Bromo Black, Mambo Mint, and others, allowing consumers to express their personal style.
Performance and Functionality
Delving into performance, the Itel S25 utilizes an unspecified chipset, while the Ultra variant is powered by the Unisoc T620 chipset paired with 8GB of LPDDR4X RAM and capable of housing up to 512GB of UFS 2.2 storage. Such configurations suggest robust multitasking capabilities, especially for users who rely on their smartphones for a range of activities from social media to gaming.
Moreover, both smartphones come equipped with a 5,000mAh battery, promising longevity without frequent charging. However, the absence of fast charging support could be a concern for tech-savvy consumers accustomed to quicker power replenishments. Connectivity features include 4G LTE, Wi-Fi, Bluetooth, GPS, and NFC, ensuring comprehensive support for everyday mobile needs.
On the design front, the Itel S25 adopts a standard flat AMOLED screen, while the S25 Ultra embraces a curved display, both sporting a 120Hz refresh rate that enhances scrolling and overall smoothness. Peering closer into their durability, the S25 is backed by an IP54 rating for dust and splash resistance, while the Ultra earns an even more impressive IP64 rating. This builds confidence for everyday usage, reaffirming Itel’s commitment to delivering resilient devices.
The Itel S25 and S25 Ultra are poised to make significant waves in the midrange segment of the smartphone market. With their robust feature sets, competitive pricing, and stylish design, these devices could attract a variety of consumers looking for quality without breaking the bank. It remains to be seen how they will perform long-term, but the underlying preparation suggests that Itel is ready for the challenge against not just local competitors but global giants as well.
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